Reptiles Leopard Geckos

Bum marketing, a type of internet marketing, is gaining popularity among those who love to live in a virtual world. And it targets many people who want to be writers, even those who enjoy penning down a thought or writing diaries are some person's favorite pastime. For those who have an iota of writing skill have the opportunity to make money now, thanks to the internet. The ultimate bum marketing technique helps you to market your stuff.

You see the Internet is always flooded with plethora of information. So, it is imperative to carve a space for yourselves in the world there via article marketing. Keep in mind the following points about bum marketing.

Bum Marketing Tips

1) The ultimate bum marketing techniques are very simple; even a novice writer can make fortune. The most important aspect of the ultimate bum marketing technique is the proper use of the keywords. The keyword which you select should not have a lot of competition. It is always better to go for a niche segment; select that keyword which has minimum competition on the web. Use the keyword in your title once and in your article few times.

2) A user while looking for any information always types the keywords on the search engine. So, appropriate keywords ensure more number of viewers for your article. You can post your article to Ezinearticles.com or goarticles.com or USFreeADs.

3) Provide a link in your article's resource box so that the person reading it will visit your personal website. If you do not have a personal website, then you can send them to your blog. Thus after the reader reads your article, she or he might be tempted to follow up, visit your site and purchase your products or services sold there....of course making you all smiles.

Viral Marketing Using Free eBooks

You can also adopt the viral marketing using free ebook techniques to market your articles. The positive word of mouth technique helps you to promote your product in the real world, but when the same technique is adopted for the virtual world, the term is called viral marketing. It spreads like a virus and grows exponentially. Viral marketing using free ebooks can help you to generate traffic to your webpage or blog.

The viral marketing using free ebooks technique is simple to follow; just create an ebook and distribute it among say two or three people. Grant them the authority to give your ebooks free to whomever they want. And within no time your ebook will reach everywhere; and you did not spend a penny for it. Just make sure to create a proper link to your web-page or blogs which you want to market. The user will follow the link and may even purchase your stuff linked through it and you can make good money.

The viral marketing using free ebooks technique can boomerang if others start modifying your link and promoting their own product. Software is available in the market place that will prevent miscreants from modifying the link.

The bum marketing and viral marketing using free ebooks techniques when used intelligently will help you to make fortunes. The content that you provide should be original, and the sales copy straightforward; i.e. never try to manipulate people or things (no hype) in order to get quick money. Remember once you earn the trust of the customers, your readers, you will become a brand; you then do not follow the money but money follows you.

Tanya Alston is an internet marketer who believes the only way to make real money online is to spend nothing on marketing. She firmly believes the best viral marketing methods are free and just happen to be the most effective. For more FREE info about how to break into internet marketing, even if you've never made a penny online, go to http://www.breakintointernetmarketing.com

To sell successfully on eBay... any business or person should establish themselves as a trusted merchant. Once an image of trust is formed you can use your eBay listings as a tool to promote your business and your products at the same time to the entire world at a very low cost.

Graphics and content usually command the buyers attention online. But as in any business, everything starts with customer service. All the pretty graphics and fancy descriptions in the world will not maintain and grow your business if your do not follow the rules and deliver the products. If you and/or your business do not know the basics of eBay selling, it will be very difficult to maintain an image of an established and reputable online merchant. Learning the basics is where everything starts in this world. Online or not, you must know the ropes to succeed.

The following primer is intended as a quick start guide for listing a single item on eBay using the free and easy tools eBay provides to the average eBay seller. Obviously the goal is to become an above average eBay seller... To do so, your business will require more advanced tools available through eBay solutions providers.

First things first though... It is a great idea to simply jump in and try eBay selling for yourself. If you have an eBay account already in your name, but have never sold before... Go ahead and set up a seller account with your established eBay name, or create a new one, and use this "personal" account to learn about the necessary steps for eBay selling. This is a good way to research eBay as a sales tool for your business or company. Doing so will give you a hands on idea about how eBay works.

eBay is an unmatched resource for any business in many ways beyond simply selling product. It all must start with the simple act of selling one item however -

Let's get started!

Registering as a seller

Before you start, you'll need to make sure you are registered with eBay. Registering is a very easy and painless process.

Simply click on the "Register" tab at the top of the homepage and follow the instructions. To minimize fraud and protect buyers, you're required to provide a credit or debit card to verify your identity. Make sure you also sign up for a PayPal account at the same time if you do not already have one.

PayPal is the easiest way to accept payments on eBay and even though some sellers qualify for better rates elsewhere, it is always advantageous to your business to at least accept PayPal payments even if you prefer to use your own credit card processing.

Writing a listing

Writing and eBay description can be as simple or as difficult as you want to make it. Always try to keep in mind that you are providing a description of your product for a BUYER. Write about the benefits of your product not just the specifications. Sell the sizzle and be honest. Buyers respond to honesty, especially with used items. Show the flaws, tell the honest and forthright truth about your merchandise. Writing an eBay listing doesn't always look straightforward to beginners. Keeping a few simple rules in mind will help.

Take your time: set aside an hour to get the listing right. You'll get quicker with experience. Once you launch a listing it could get a bid right away, when a listing has a bid eBay will not allow any revisions to the original text. Spell check and get it right from the start!

Make it easy: List a product you are familiar with. If you carry a particular best seller in your retail store or business, list that item first.

Think Keywords! Buyers find your listing from the title you place online. Proper Keywords increase sales!

The anatomy of a listing

An eBay listing requires information about the item, you enter this information into the "Sell your item" form...

Using the eBay "sell your item" form will introduce you to all of the necessary steps required to list a single item on eBay. When you have mastered this method of getting product online via eBay you may be interested in third party applications which make this process much easier and repeatable. For now, lets look at the basics...

eBay helps you build your listing or auction for you step by step, from assigning categories to setting the price. Click on "Sell" to get the "Sell your item" form.

Category: you need to list your item in one of the 13,000 categories of goods listed on eBay, from musical instruments to concert tickets. Choosing the right category helps buyers find you. It can be difficult to choose the best categories for some items, but eBay's category selector in the "Sell your item" form can help. You can list your item in two categories if you like, but the cost of listing the item you wish to sell will double.

Title: give your item a winning title to help buyers searching eBay find you. Cram your title full of descriptive keywords that people will be looking for. Include the name brand of the item, the color, and size if any. You should also take a look at similar items selling on eBay to get an idea about what keyword terms other more experienced sellers are using successfully to sell similar items. Later you will look at signing up for free and paid research tools like Terapeak or Hammertap to help with this research. You have 55 characters to fill up with words that buyers search for. Don't rely on guesswork - use Pulse (www.ebay.co.uk/pulse) to get the inside scoop on what buyers are searching for.

Description: provide a written description of what you're selling. Describe your item as if you don't have a photograph. Write your blurb in a text editor and then copy and paste the text into the "Sell your item" form (after removing all formatting). Be honest and exhaustive. Include the good, the bad and the ugly: if the item is damaged, say so. Read the eBay rules regarding keyword spam. eBay forms on using tricks such as using the phrase "like Prada" or "Similar to Rolex" when your item is not a Prada or Rolex branded piece of merchandise. Just stick with the facts but do it will style and use the benefits of your items to sell the buyer on why they want to purchase from you!

Photographs: Proper photos are essential to stellar sales, so make them clear and crisp. Try to use natural lighting rather than the small flash on your point and shoot digital camera. Keep the background solid and only have one subject in your photograph. Using scantily clad models may sell product but be careful of your image. When selling something of high value include more than one image, at multiple angles, and progress around your item with the images to give a complete picture of what it is your selling. Pictures sell and video is even better... Later we will discuss inserting YouTube video of your items in your auctions or listings - a killer sales tactic!

Pricing: Protect yourself by starting your auction at the lowest possible price you're willing to accept. Remember that lower start prices do attract more bids, earlier in the auction. If you have some good feedback and have created a good listing, think about starting your auction off at .99 cents. Starting this low will attract interest and, bids - the more bids the more traffic to your listing. Traffic to your listing increases bids, get the picture? eBay is a marketplace which establishes true market value of merchandise... If you place your product correctly, the market will respond favorably.

Shipping: Using the included eBay shipping calculator is essential to sales. People are very aware of the shipping scams other sellers have been using for years on eBay. (You know the story: $25 >1lb item listed for .99 cents on eBay with flat rate shipping rate of $24.99...). To sell any item your shipping costs must be competitive. If you have an established account with UPS or Fedex you should consider including free shipping for a Buy it Now price... Buyers love free shipping!

Listing your item

Once you have put together all of the parts of a listing and assembled them in your sell your item form on eBay you will have a better idea of how the whole process works for the next item you plan to list. Keys to remember:

Check spelling across the board in every field.

Make sure you have accurate shipping information entered: Size of the box, weight, your zip, etc... Getting tagged for oversized shipping or shipping an item for less than you programmed into the shipping calculator can be painful lessons.

Re-check the category eBay assigned to your item: some categories sell better than othersRemove any "Don't Buy From Me" text from your description: (i.e. Don't bid if your feedback is low or Don't bid if you do not plan to pay)

Keep your text easy to read with just one font selection in a limited amount of colors. Think about reading a book instead of a circus wagon.

It's fairly simple and you'll be guided through each step. Relax. You can amend and revise your description and details as many times as you like before submitting it to the site. You don't pay a fee until you list your item but also remember that once an item is listed, you do not have any way to get those listing fees back if you need to make a change which requires canceling a listing. So check your work.

eBay and PayPal fees

eBay charges you a small fee to list your item, and you'll have to pay a Final Value Fee if it sells. Listings fees range from 11 cents to $300.00 depending on the starting price and what category you list in ($300.00 if the listing fee for a 90 day Real Estate Classified listing). Final Value Fees are calculated as a percentage of the sale price. All of eBay's fees for listing and final value can be found here: http://pages.ebay.com/help/sell/fees.html

Keep an eye out for cheap listing days when you can benefit from a reduced fee.

PayPal, the safest and most secure method of payment, will also charge you every time you receive a payment. You'll pay a flat fee of 30 cents plus 2.9% of the amount being transferred. With an increased volume of PayPal payments you will qualify for reduced rates as a business.

Fees are essential to determining your best selling price for any item. As a general rule of thumb, with a small margin for error on an average item selling for less than $500.00, figure the cost of eBay and PayPal combined at 10% per successful transaction.

Managing your auction

The job is not over once the listing is posted. When your listing is "Live" on eBay the world is now part of your retail store. Customers will come in and out and look at your merchandise 24 hours a day.

Some of these customers will want to ask questions. They will usually do this via the eBay email messaging system. These eBay emails will be forwarded to your registered eMail account.

eMail security Note: - It is very important for your security and that of your customers to never respond to a eBay member question via your registered eMail account. Always go to your "My eBay" control panel and select "messages" to read and respond to customer messages. eBay tries very hard to reduce the fake or phishing scam emails but the task is nearly impossible. Some emails will look very official in your registered email account inbox but unless those messages are also within the eBay messaging system, they are not real and to answer one is a mistake. - Never sign in to eBay from any email sent to your account!

Once your listing is posted online the fun is just beginning. Some potential buyers will ask you questions about the item, and it's good practice to reply as quickly as possible. You might want to add to your listing if you think your answer would be useful to other buyers. Doing this also indicates to other bidders that you respond in a prompt and professional manner.

You can keep track on your item's progress using the "My eBay" tab at the top of the eBay homepage. Use this function to see how many bids you've received, the price you've achieved and how many people are watching your item.

Quick Tip - If your item has a great deal of "watchers" and you have a reserve price or Buy it Now price on the item, consider lowering these prices by a small amount about 24 hours before the end of the auction. eBay will notify each watcher of your item via eMail that you have lowered the price. Your price only needs to be lowered by a small amount to get a free promotional email delivered directly to your prospective buyers!

Ride it Out!

As an anxious first-time seller, it can be disconcerting not to receive any bids in the first few days of the auction. You might be worried that you made a mistake when listing the item. Do not despair - eBay is becoming more advanced each day and so are eBay buyers. The seasoned buyers know to wait before bidding because they do not want to drive up the price or show their hand.

Inexperienced bidders will bid immediately but savvy eBay buyer waits till the last minute or uses a "sniping" program to buy your item in the last seconds of the auction. This invariably creates a "last minute flurry" of activity and your item may surge in price from $50.00 to $5000.00 in a matter of 10 seconds. Keep your cool, only lower that price once to get your emails out to the "watchers" and hold firm. You can't cancel or change the item with the last 12 hours in any case.

Quick Tip - When building your auction, make sure to include a "counter" so that you can see how many people are stopping by: it's a free option in the "Sell your item" form.

Safety for sellers

Some sellers will go into great detail within their listings telling buyers all of the forms of payment they will not take. This is done on the chance that a payment is fake or fraudulent. This is of course a concern but it is a concern of any business and is considered a cost of doing business in most retail circles. Protect yourself from these fraudulent payments by clearly stating your policy to not ship the item until the payment clears your banking institution. Use any length of time you wish to estimate the delay of shipment resulting from a less than stellar form of payment. Then offer quick shipping if the buyer uses your most secure and preferred form of payment. This is a trick I have used since starting on eBay in 1998 and I have only received a couple of bad checks. I accept every form of payment available and do so happily. But nothing ships until I can see that payment safely within my account.

Stand out from the crowd

If you are using the very basic sell your item form it is difficult to stand out from the crowd. eBay offers additional features on the "Sell your item" form to help you get more attention from buyers. These features such as bold fonts, highlighting and "Homepage Featured" will give you more prominence, but unless you have a honed listing, the fee based extras are not good value. We only recommend the gallery image selection as an upgrade. To really "Stand out from the crowd" you may want to invest in your own eBay listing template design or a combination of listing template and eBay store design. This is really the only way to project your brand image to the browsers on eBay and to stand out as a serious seller.

Timing

When you're selling on eBay you choose the duration of your listing. Generally it's advisable to use seven-day or 10-day listings (additional fee) to get the most exposure, but if you're selling something like a concert ticket, or if you have items which are in high demand, like Wii Games or Hannah Montana collectibles a shorter listing would be best. (Turning inventory is preferable to long exposure).

If you start a seven-day listing, it ends exactly seven days later: make sure that your listing ends at an hour which will allow your item its best chance of selling (these hours of the day change depending upon the item, the best way to learn the best times to end an auction on any item is to use Terapeak research tools). Many sellers swear by ending their listings on Thursday and Sunday evenings when eBay is busiest.

Packaging

Take the utmost care when packaging your items for shipment. The U.S.P.S. has many resources available to help you learn how to ship if you are not set up already, (they even provide free boxes). Whatever method you use to ship, be sure your items are packed well and insured with some form of tracking capability.

Quick Tip - Use your business card as a return label on the outside of the box and throw some inside the box - Your buyer may remember you and you can get direct off eBay sales this way!

Follow Up

Always save your feedback as a seller. This is a policy which will save your feedback rating for when you need it most. Follow up with your buyers about 10 days after your shipment to be sure everything went well and to ask for positive feedback. If there was a problem, resolve it quickly and with little friction. But if you do receive negative feedback do not panic. You can always ask the buyer to mutually remove negative feedback if you have saved yours for this purpose. Some buyers will leave a negative by mistake or because they had a bad day. These buyers do not want a negative on their account any more than you do... It's a tough world out there; sometimes we have to see it through business-like eyes. Your feedback is your business reputation on eBay and you should protect it with all of your capable efforts to do so. If you did not deserve a negative rating you have every right to try an get the buyer to remove it.

Set up a System

OK, now you have gotten your feet wet on eBay - What's next?

Set up a repeatable system of selling. You need to find ways to reduce the time wasted making listings and re-listing of items. There are numerous software suites available to help your company do this. Some are free, and some are costly. The features you will require will vary with your business plan. Staffing, inventory, and goals... But once you have a listing software suite installed, your eBay business will become a well oiled machine for marketing your products to the world.

Call Scott Pooler of AllBusinessAuctions.com and iBusinessLogic.com for small business eBay advice or solutions....

http://allbusinessauctions.com/blog/2008/01/05/how-to-sell-on-ebay-small-business-primer-for-getting-online-sales-started-fast-with-ebay/

For lovers E2macpets Best New Cell Phones huge #respond pythons we all know Apple Iphone care about, who cannot afford Cell Phone And Pda Accessories #respond that Second Generation Iphone need, #respond News alternative has arrived. Dwarf Burmese Pythons were imported Sitemap Cell Phones UK Motorola News Week June Mydailyinterests Nokia Cell Phones #respond first time Bluetooth Accessories 2003. They Bestmodelhorses from Secret Tips For Scoring High On Science Fair Projects small Exotic Pet Insurance For Your Not So Common Pet Island #respond South East Asia Types Of Pet Snakes The 4 Best Snakes To Keep As Pets grow Pet Reptile Supplies Cage Decorations maximum How To Bath A Bearded Dragon 7 feet. Adult males #respond bred at just 4feet, Find Exotic Pets Online females at #respond They have Cure An Aggressive Pet Rat almost identical Bearded Dragon Books #respond their larger Apple Bearded Dragon Food youngsters will tame easily. The unfortunate side however, Nokia News Week June their current price range. This has become Rat Intelligence Why Rats Are The Smartest Pets Out There leading project Diet Pill Online Python molurus Iphone 20 many breeders, aiming Iphone breed this Dwarf into colour #respond Ephedrine variants Guidetobuyingonline its larger cousin, Reptile Cages ultimately achieve Dwarf Burmese Pythons in Petreptilesupplies wide array of colours Supplies patterns.

Housing

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For Privacy Policy adult Dwarf Burmese python, a vivarium 120cm Length x 60cm Width x 60cm Height #respond ample. Unlike their larger cousins, these snakes Videogamesconsoles very shy and prefer a smaller, darker more compact space. Even in this 120cm Length enclosure, a minimum of 2 hiding Leopard Gecko Food should Hydroxycut offered. I Sitemap a Taguanutcarvings of Wild Caught adults in enclosures half this size with Nokia News Xenadrine Generation Iphone Released many months before Motorola Cell Phones became accustomed to captivity. As soon Alli they fed on a regular basis and became more comfortable with me, I gave them larger enclosures. Some individuals Motorola+q9 put in these enclosures, reverted to being more aggressive and refused their Ephedra while Tips On Buying Petreptilesupplies Amphibian For A Pet took to it like icing on a cake. Juveniles should be treated in a similar manner, with a small enclosure being offered to begin with, and as time progresses the enclosure should grow with the snake.

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1) Safety Can the snake or owner injure Pet Reptile Supplies from the enclosure or any appliances held within?

2) Secure Can the snake escape through any small hole or cavity?

3) Size Will the enclosure be appropriately sized?

4) Heating Is the enclosure able to regulate the Lingzhi properly?

5) Humidity Will the enclosure last well in humid conditions? Is Feed enough ventilation for the moisture to escape?

6) Hygienic Will the enclosure build up a lot of bacteria in small cavities? Is it easy to clean?

By following the steps above, you can have a suitable enclosure made from a variety of materials.

Dcor

Dcor in your tank serves two purposes. First being extra cover for your snake and second, allowing for a more natural and pleasing appearance. When choosing dcor, think about the safety of the snake. Make Adipex that whatever you decide to use, it Faireattire securely Enriching Your Lizards Life and that no rocks, wood or Pinktongueskinks heavy can fall and #respond injure, or even kill the snake. You must also make sure that everything used is parasite free. If anything has been picked up from outside, or has originally come from outside, such as cork bark, you should either boil it, or place the New Telescope May Help Unlock The Mysteries Of Dark Energy in the oven at 200 degrees Fahrenheit for approximately 30 minutes. Freezing works for some parasites, however others have been known to survive months in freezing conditions. Some parasites found in English Frog Toad Supplies last winters in minus temperatures, so it is Cell Phone entirely effective.

Once all your dcor is parasite free, it is then safe to place inside your enclosure. As a general rule, if you can put pressure on an item to knock it down, a Dwarf Burmese Python is certainly capable of doing so. When positioning rocks or heavy objects, make sure they are completely secure. If it is still uneasy, screw them or E2macpets superglue to fix them securely. If it is not possible, the rule is simple: Do not place the item in the vivarium!

If you decide to go for an extra large enclosure, you must provide plenty of cover and hiding Nokia+n78 A hiding place can be anything from a large tupperware box with a hole cut Other to a naturalistic Feed of cork bark. There are many brands of fake plants and dcor you can use which is Sitemap safe for the animal and pleasing to the eye. Cork Buy is Water Analysis In The Petroleum Industry A Useful Instrument from almost any About Lizards The Leopard Gecko As A Pet pet shop in the UK, and can be ordered in if they do not have it in stock. This is excellent cover for any reptile and is 100% natural. One thing you must consider when thinking about the size of the vivarium, is the bigger you go, the more hiding areas you must provide. I recommend at least one hiding place per metre in length of the enclosure.

NOTE: Never use Hello World tape in an enclosure; this is an accident waiting to happen. Believe me; removing sticky tape from any snake is no easy task!

Heating

Dwarf Burmese Pythons require a thermal gradient, meaning they must be allowed to move around the enclosure to find their Tortoise Supplies temperature. The hot end of the enclosure should be 88-94F while the cool end should be approximately 83-86F. During the night, the temperature should drop to a more constant Steeltoeshoesboots temperature of 82-84F. One of my adult males became a victim of a serious infection in its face, due to a drop in temperature for a day or so. This was due to a power-cut and the temperature dropped to around 60F. The infection lasted for Science Project Ideas 7 Kids Friendly Ideas weeks with antibiotics having little effect. Eventually, he had to under-go an operation to remove all infected areas and treated with an antibiotic gel. His eye-cap had to be removed in the process, which left me putting a moist antibiotic gel #respond his eye for Guidetosellingonline weeks until he sloughed. He eventually recovered, but I cannot re-iterate enough how important it is for this species to be given a high temperature and humidity.

In my opinion, the ideal Hoodia of heating a Dwarf Burmese Pythons enclosure is to use a power #respond This is a small thin square E2macpets about 25mm thick which is screwed into the top of the Apple News It Thewormshop not need to be protected, as there is no way a snake can grip onto it. It is almost invisible to the eye as it simply sits on the ceiling of the vivarium. The only brand available in the UK is HabiStat Reptile Radiator; it is Cell Phones And Smartphones Watts and is sufficient for any vivarium up to 4ft long and possibly larger. It produces no light and therefore in a vivarium you will need a form of lighting as well. A power plate should be used in conjunction with a HabiStat Pulse Proportional Thermostat, which will stop the power Nokia the power plate as soon as the temperature goes above the setting, and turn back on as soon as it is too cool. This is one of the most accurate thermostats on the market today.

Ceramic heaters, spot bulbs and heat mats are also ways of heating a vivarium. These all have their advantages and disadvantages, but in my opinion, none quite weigh Motorola to be as good as a power plate.

Lighting

Dwarf Burmese Pythons are primarily nocturnal, meaning they venture out in the dark of night. This is when their main predators are sleeping, and their prey is awake. I have found it better for wild caught individuals to be kept in a darker enclosure, only being allowed the light from the room. Captive bred individuals however, should be bought up and raised with a light in its enclosure during the day time.

Having artificial light in a vivarium is aesthetically pleasing to the owner, and is a good addition to a snakes enclosure. They will use this as a photo-period, and their regular time clock will generally adjust to the settings on which you have your light set to.

They do not require any form of special lighting, such as a D3 Ultra-Violet light commonly used for diurnal species. An Arcadia Natural Sunlight Fluorescent Lamp is a good form of lighting. This comes in lengths of 12 up to 48 and I Petreptilesupplies you use the largest size able to Ma Huang inside your vivarium. In a room-sized enclosure, a few may be needed.

Humidity

Dwarf Burmese Pythons occur in South East Asia and therefore are exposed to a high H This should be replicated in captivity to aid to the general health and well-being of your snake. A 70-80% humidity range will allow to snake to slough its skin properly and become less prone to any problems such as respiratory infections.

Feeding

Hatchlings should be offered fuzzy mice or rat pups, and as they grow the mice or rats should become larger. An adult Dwarf Burmese Python should feed on one large rat every 2-3 weeks. Hatchlings should be fed on a regular basis, every 7 days is ideal. Their Other Geckos In Comparison With The Leopard Gecko rate is very high and as they are growing, they need a lot more food to keep them going. The only exception when adult females should be fed more is when they need fattening up for egg production, or just after they have laid. An egg-laying female should be fed Pet Supply the normal amount for several weeks after they have laid. Snakes have the capability of building up a huge fat reserve, and become obese very easily. Taking the weight Buywhatsforsalein however, is a much more difficult task. Obese snakes will not live nearly the length as a healthy snake would due to liver and kidney problems. If you are unsure about your snakes weight, check with a reptile veterinarian.

By Chris Jones

Director of Pet Club UK Ltd.

http://www.petclubuk.com

Since our beginnings, mankind has always known about magnets and knew that, based on their position, magnets can either attract or repel one another and that they attract objects made out of iron. However, beforehand, no one could explain why it was like this or could not think how to make practical use out of them.

Today however, we know that there are magnetic areas of microscopic size in many substances. If they are oriented identically, they become magnetic, creating around themselves a magnetic field. If we place such an object in close proximity to another magnetic object, they either attract or repel one another, depending on whether the respective magnetic fields are identically or oppositely oriented.

Magnetic fields are not in any major way influenced by their surroundings and, contrary to sound, work in a vacuum. Furthermore, the magnetic material within them can neither be removed nor changed.

A compass using a magnetic needle was the first and, for a long time, the only practical use of magnets. The Chinese apparently discovered the magnet several thousand years ago, the Europeans only until a few hundred years ago. A compass needle is a small magnet which easily rotates and which orients itself according to the magnetic field of the earth, in a north/south direction. Besides the position of the stars, compasses were for a long time the only navigational aid used by sailors.

The magnetic field of the earth is created by the convection (flow) of molten iron in the earth's core. The geographical and magnetic poles are not exactly the same and the magnetic north pole is close to the earth's geographic south pole.

At present, mostly only electromagnets are used in technical practice because they are more effective and their strength and orientation can be easily regulated.

An electromagnet is composed of an electrical conductor wound around a core, usually made of iron. If a current passes through this winding (electrical coil), a magnetic field is created relating to the iron core and electromagnetic fields are located on its ends. If the size of the current or its direction changes, the strength of the magnetic field changes as well, or its polarity is reversed. As soon as a current stops passing through the coil, the magnetic effect ceases.

Electric motors, electric relays and loud speakers all operate on this principle.

Artificially created magnetic fields are also used for storing data. Cassettes, diskettes and hard drives all store information magnetically. In these case, however, it is important that the information stored on them remain protected even once the electrical current is disconnected, in order that its data do not get erased. This is accomplished by using several protective layers made from special materials.

Magnetism
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